Get Your Share of Online Book Sales
Everyone who knows me, knows that I love statistics, particularly those that help me prove a point. It probably stems from my days of traditional journalism and the need to constantly ferret out facts for my stories. In any event, here are some interesting statistics for authors promoting their books online.
According to JupiterResearch, by 2010:
- online spending in the U.S. will reach $144 billion
- 71 percent of online users will use the Internet to shop
- the Internet will influence nearly half of all retail sales, compared to just 27 percent today
Need any more reasons to try to step up your online book promotion campaign?
Great Tip for News-Hungry Authors
Want to get links to your blog posts on major news sites? Check out the following: Technorati Teams With The Associated Press to Connect Bloggers To More Than 440 Newspapers Nationwide. Technorati, which currently tracks 42.2 million blogs, now connects your blog to any AP article to which you link. Here’s how it works:
- Find an AP article that’s relevant to your blog. Go to The Associated Press website to search for stories if you haven’t chosen one already.
- Create a blog post that mentions the article and link to it.
- Ping Technorati that you have new content. You can ping Technorati directly, use a ping utility such as Pingoat, or configure Feedburner to automatically ping Technorati and many other sites whenever you post to your blog (my personal favorite).
- Go to the AP article to which you linked (give it a little while to discover you) and you’ll find a link to your blog post in the Technorati Related Blogs section. To see a sample of this, click the link BookExpo Confronts Changes in Publishing in my BookExpo America News blog posting.
If you blog about a hot story, expect to see your blog traffic increase when your blog becomes linked to it.

