What’s Age Got to Do with It? Online Book Promotion for All Ages

Recently a sixtysomething author told me that online book promotion wouldn’t work for her because her books cater specifically to the 50 plus crowd. I quickly told her stories about the online adventures of my mom, aunt, and uncle, who all fit this demographic and use the Internet frequently. In fact, my mom is one of my best sources of new ideas for online book promotion.

I truly believe that online promotion campaigns don’t just attract the young. I even found some statistics to back up this statement. According to a recent study by Jupiter Research, online seniors will grow the faster of any age group in the U.S., doubling from nearly 10 million in 2004 to just over 20 million by 2010. So if you’re targeting readers over 50, go ahead and create an online book promotion campaign designed specifically for them. You’ll find a solid audience, ready and waiting.

July 15, 2006 | Filed Under Book Promotion | Leave a Comment