Join Forces with Other Authors to Sell More Books

Writing a book can be a solitary task; promoting your book doesn’t have to be. Many times, joining forces with other writers can actually help you sell more books than you could on your own. Besides the camaraderie that develops when you work in a group, you can share ideas, experiences, and expenses by forming a coalition of authors to promote your books as a joint effort.

That’s what award-winning author Carolyn Howard-Johnson did when she co-founded Authors’ Coalition. Initially started as a way to share booth expenses at a book fair, the coalition has now expanded online and is in the process of developing a new website with options for authors to help each other promote books (the current site is available at Authors’ Coalition and Red Engine Press).