Recycle Your Blog Content for Even More Publicity
Recently, reader Jane Beman asked my opinion about recycling blog posts. Actually, I think this is a great idea. It’s a big timesaver and also gets your message out to a wider audience.
I’ve taken material from my blog posts and reposted on my Amazon plog and on others’ blogs. I’ve also expanded blog posts into articles and created blog posts from sections of articles. Also consider converting blog posts into ezine tips and discussion group postings.
The only caveat is to be wary of recycling when someone expects original material (for example, you’re being paid to blog or write an article). Otherwise, get creative and start thinking of new ways to reposition your existing content.
Tags: author blogs, book marketing, book publicity, online book promotionRelated Posts
Capitalize on Online Video Viewing Trends
Industry analyst eMarketer has released some new statistics that indicate online video viewing will nearly double in the US by 2011. What’s the best way to capitalize on this trend? Use video to promote your book. In addition to creating a trailer-style video for your book, also consider other creative uses of video:
- Offer a video welcome to your website or blog
- Post videos of your author appearances or interviews
- Create short how-to videos related to the topic of your book
To learn more about book videos, see my special report Video Book Buzz: Create a Book Video That Generates Publicity and Profits.
BookExpo Podcast
If you couldn’t make it to BookExpo America this year, take a look at its official podcast site. Several interesting podcasts are already available with more to come over the next few weeks.
Tags: author podcasts, book publishing, BookExpoRelated Posts
Speakers Bureaus Give Book Authors a New Income Stream
Here’s a link to an interesting article about authors as speakers: Speakers Bureaus Give Book Authors a New Income Stream. I’m interested to hear about your successes — or challenges — in public speaking. Feel free to leave comments…
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About the Author
I'm a freelance writer and author specializing in business technology.
