Seven Favorite Ways to Promote Your Video Book Trailer

Just published a new article on this blog:

As a published author, or soon-to-be-published author, you are one of the rare few who have actually made your dream a reality. But publishing your book is only the first step. Promoting your book is the next, and often larger, step. Reaching out to the Internet’s more than one billion users is one of the best ways to easily and inexpensively promote your book to your target audience. Creating a book video–also known as a book trailer, book teaser, or book presenter–to pique interest in your book is a great way to reach this audience.

Now that you have a video, you need to let the world know about it. Here are seven of my favorite ways to promote your video book trailer…and generate more sales:

1. Promote on Video Sharing Sites

YouTube is the obvious choice here, but don’t just stop there. Google Video, Yahoo! Video, and Veoh are other good options. Also check out Revver, which offers a way to generate revenue from ads inserted into your trailer. For even more ideas, view the list of video sharing sites on Wikipedia.

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August 2, 2007 | Filed Under Book Videos & Trailers | Leave a Comment 

The Benefits of Book and Article Excerpts

One of my articles on this site, Your Author Website: Five Tips That Generate Results, was recently reprinted in the anthology The New Writer’s Handbook 2007: A Practical Anthology of Best Advice for Your Craft and Career. Edited by Philip Martin, it contains advice on the craft of writing, pitching and proposals, motivation, marketing, and more from industry experts.Keep your eyes open for anthologies and other opportunities to get excerpted and quoted in books. Then be sure to publicize your participation on your website and blog, to promote your own work as well as the work of your fellow authors.

August 2, 2007 | Filed Under Book Promotion | Leave a Comment 

The Duplicate Content Penalty Myth

A reader recently wrote to me, concerned that my suggestion to recycle blog content would result in duplicate content penalties from search engines such as Google.

To clarify this myth and alleviate your concerns, read this excellent post by SEO (search enginge optimization) expert Jill Whalen: The Duplicate Content Penalty Myth.

In summary, don’t be afraid to syndicate your content and articles to selected sites. You’ll reach potential new readers who aren’t already part of your audience and get links back to your website. Google’s filtering mechanism should be able to determine the original source of the content (you) and even if the duplicate content appears in search results the link will take people back to your originating site.

August 2, 2007 | Filed Under Author Websites, Blogging, Google | 3 Comments