Authors Need to Get Social to Get Book Sales

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Recently I read a forum post in which an author said that she didn’t want anyone she didn’t know to see her Facebook page. This reminded me of a similar experience I had several months ago, when a new author declined my Facebook connection request because she didn’t personally know me.

Now, I understand the concern for privacy, and make sure that I don’t reveal too much personal information on the web myself. But authors who don’t make the most of everything the social web has to offer are really missing out on one of the best free promotional tools around. As an author, you need to connect with readers, develop your platform and audience, and get the word out about your books.

Social networking sites like Facebook, MySpace, LinkedIn, and the many other book and niche sites offer a great opportunity for doing just that. Think of your online profiles as extensions of your public website. If you want to connect only with people you know, do so in a private group. But make your public profiles as open and accessible as possible to develop those increasingly important connections with readers and peers.

And if you’re a fellow author wanting to connect with me on Facebook, go ahead and send a request. I won’t say no :-)

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