Capitalize on Online Video Viewing Trends
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Industry analyst eMarketer has released some new statistics that indicate online video viewing will nearly double in the US by 2011. What’s the best way to capitalize on this trend? Use video to promote your book. In addition to creating a trailer-style video for your book, also consider other creative uses of video:
- Offer a video welcome to your website or blog
- Post videos of your author appearances or interviews
- Create short how-to videos related to the topic of your book
To learn more about book videos, see my special report Video Book Buzz: Create a Book Video That Generates Publicity and Profits.
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Patrice-Anne Rutledge is a bestselling author of 26 books translated into 11 languages who has been featured on CNN, Inc., CareerBuilder, AOL, Global Business and dozens of other publications around the world. She is an online book promotion expert who holds the designation of Certified eMarketer (CeM).
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