Second Edition of The Web-Savvy Writer Now Available
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The second edition of The Web-Savvy Writer: Book Promotion with a High-Tech Twist
This edition contains extensive updates plus lots of new content about the ever-changing world of online book promotion. I cover the basics, such as author websites and Amazon promotion, and then delve into blogging, podcasting, social media, virtual book tours, book trailers, and more.
Tags: book marketing, book publicity, online book promotion, The Web-Savvy WriterRelated posts
Your Online Book Promotion Campaign: Is It Working for You?
This is a question that I’m asked quite often. As a busy author, you want to focus your promotional efforts where they count most. But it’s often difficult to determine what’s working and what’s not unless a very specific, isolated promotion generates a huge volume of sales. I love analyzing things and have a very detailed system for tracking my sales success. Here are some basic tips:
- Keep a detailed log of all your book promotion efforts. Track articles published online, posts on your blog and other blogs, press releases, ezine promotions, and anything else you do to promote your books.
- Track your sales statistics. Amazon and B&N sales ranks, royalty statements from publishers, and your own sales data (if you’re self-published) are all important.
- Track your web statistics. Use the web analytics tool your web host provides or a third-party tool such as the free Google Analytics to see where your traffic is coming from and when.
Using these three pieces of information, you should be able to get a clear idea of which promotional efforts are paying off in terms of sales, web traffic, or both.
Tags: book marketing, book publicity, online book promotionRelated posts
Increase Your Revenue and Book Sales
As an author, your main focus is most likely on your book. By developing additional income streams related to your book, however, you can increase your total revenue as well as increase your book sales with the publicity created through these income streams.
Using your book as the centerpiece of your platform, consider the following:
- Seek out lucrative public speaking assignments that are often available to published authors
- Create passive streams of revenue by selling related reports, CDs, DVDs, and other products
- Host a radio, podcast, or TV talk show
- Develop subscription websites or newsletters
- Become a spokesperson
- Host teleseminars related to your book
- Teach, coach, and consult–both online and offline
This list is just a small sampling of opportunities you can pursue as an author. Get creative and start generating both active and passive income streams that boost your bottom line and promote your book.
Tags: author income, book publishingRelated posts
Are You Still Connecting with Amazon Connect?
Last year Amazon introduced its new AmazonConnect program, which enabled authors to communicate directly with their readers and provide profile information and blog-like posts on their books’ detail page. If you’re like many other authors, you signed up and entered a few blog posts.
But if you haven’t participated much recently, you could be missing out on some good sales opportunities. I recently checked my web stats and discovered a new surge in traffic from Amazon to my site, all based on my AmazonConnect participation. So take a look at what’s on your Amazon detail pages and add some new content to maintain the spark of interest in your own books as well.
Tags: AmazonConnectPromoting Your Book When You Have No Time to Promote
Not having enough time to promote is one of the most common complaints I hear from authors. Yes, book promotion takes time, but you won’t sell many books without it. Here’s a trio of tips to make the process easier:
- Focus your time on the publicity efforts that generate the best results. You’ll soon know whether a mention on a blog or published article results in a surge in book sales. In addition, track your web statistics to see where your traffic is coming from and when. Google Analytics is a good tool for this. Drop the publicity efforts that aren’t paying off in favor of those that are.
- Create a calendar of book promotion activities. For example, you may want to publish one article a month, create a press release every quarter, update your blog twice a week, and comment on other blogs and discussion boards weekly. Factor time in your schedule for the promotional efforts that are working and it starts to become a habit.
- Outsource the tasks you don’t have time for. If you can afford it, consider hiring a virtual assistant or intern to handle some of the more routine promotional tasks. If your budget is tight, try the family approach. Skilled teens, retirees, or stay-at-home moms may have the time to help out the author in their family.
Related posts
Be Daring: Try Something New
Try one new publicity idea at a regular interval–either monthly or quarterly, depending on your available time. I know you’re busy, but unless your current promotions are resulting in thousands of new book sales, you need to keep trying new things to continue generating publicity, particularly for a book that’s been available for a while.
Some ideas could take considerable effort to implement, such as creating your own podcast, but others take only a few minutes of your time. This blog, my special reports, and my audio products provide plenty of inspiration for new things to try.
Tags: book marketing, book publicity, online book promotionRelated posts
Focus on Your Audience
One of the most important rules of online book promotion — or any form of promotion for that matter — is to focus on your audience. Here are three tips for developing a reader-focused online book promotion campaign:
- Develop an audience profile. Knowing who might potentially buy your book and the sites they visit on the web is your key to success. Naturally, this is easier if your book is on a tightly targeted topic. But even if you’ve written a general interest book or novel, you can still develop some form of profile.
- Once you have that profile, focus your promotional efforts on the sites your audience frequents and the type of content to which they would most likely respond. For example, let’s say you wrote a book about skiing. Your audience could potentially visit websites devoted to skiing or to travel areas frequented by skiers. They could also respond favorably to your own site full of skiing advice and short ski-related video clips.
- Remember to focus on the interests of your audience, not your own personal interests. Many authors focus on online promotion techniques that interest them rather than their audience. Cool new technologies like video book trailers, multimedia, and podcasts work great for some books, but not so great for others. Pick the tools and techniques that will make your audience respond.
Related posts
The Benefits of Book and Article Excerpts
One of my articles on this site, Your Author Website: Five Tips That Generate Results, was recently reprinted in the anthology The New Writer’s Handbook 2007: A Practical Anthology of Best Advice for Your Craft and Career
Recycle Your Blog Content for Even More Publicity
Recently, reader Jane Beman asked my opinion about recycling blog posts. Actually, I think this is a great idea. It’s a big timesaver and also gets your message out to a wider audience.
I’ve taken material from my blog posts and reposted on my Amazon plog and on others’ blogs. I’ve also expanded blog posts into articles and created blog posts from sections of articles. Also consider converting blog posts into ezine tips and discussion group postings.
The only caveat is to be wary of recycling when someone expects original material (for example, you’re being paid to blog or write an article). Otherwise, get creative and start thinking of new ways to reposition your existing content.
Tags: author blogs, book marketing, book publicity, online book promotionRelated posts
Speakers Bureaus Give Book Authors a New Income Stream
Here’s a link to an interesting article about authors as speakers: Speakers Bureaus Give Book Authors a New Income Stream. I’m interested to hear about your successes — or challenges — in public speaking. Feel free to leave comments…
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Patrice-Anne Rutledge is a bestselling author of 26 books translated into 11 languages who has been featured on CNN, Inc., CareerBuilder, AOL, Global Business and dozens of other publications around the world. She is an online book promotion expert who holds the designation of Certified eMarketer (CeM).
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