Book Promotion 2.0 Video

To celebrate the release of my latest book, The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, I created the following trailer. Hope that you enjoy watching it, and that it inspires you to create a trailer for your own book!

Tags: , ,

Related Posts

November 12, 2008 | Filed Under Book Videos & Trailers | Leave a Comment 

Seven Favorite Ways to Promote Your Video Book Trailer

Just published a new article on this blog:

As a published author, or soon-to-be-published author, you are one of the rare few who have actually made your dream a reality. But publishing your book is only the first step. Promoting your book is the next, and often larger, step. Reaching out to the Internet’s more than one billion users is one of the best ways to easily and inexpensively promote your book to your target audience. Creating a book video–also known as a book trailer, book teaser, or book presenter–to pique interest in your book is a great way to reach this audience.

Now that you have a video, you need to let the world know about it. Here are seven of my favorite ways to promote your video book trailer…and generate more sales:

1. Promote on Video Sharing Sites

YouTube is the obvious choice here, but don’t just stop there. Google Video, Yahoo! Video, and Veoh are other good options. Also check out Revver, which offers a way to generate revenue from ads inserted into your trailer. For even more ideas, view the list of video sharing sites on Wikipedia.

Continue reading …

Tags:
August 2, 2007 | Filed Under Book Videos & Trailers | Leave a Comment 

Capitalize on Online Video Viewing Trends

Industry analyst eMarketer has released some new statistics that indicate online video viewing will nearly double in the US by 2011. What’s the best way to capitalize on this trend? Use video to promote your book. In addition to creating a trailer-style video for your book, also consider other creative uses of video:

To learn more about book videos, see my special report Video Book Buzz: Create a Book Video That Generates Publicity and Profits.

June 26, 2007 | Filed Under Author Websites, Book Videos & Trailers | Leave a Comment 

Free Book Videos at AuthorViews

Reader Mike Maranhas, author of Re’enev, recently wrote to alert me to another great promotional opportunity for fellow readers of The Web-Savvy Writer blog. AuthorViews is a company that creates free book videos for authors. You need to be at one of the book events around the country in which AuthorViews is participating, but there is no charge for your two-minute video. To learn more about the program and how to get your own video, visit the AuthorViews website.

April 16, 2007 | Filed Under Book Videos & Trailers | Leave a Comment