As an author, your main focus is most likely on your book. By developing additional income streams related to your book, however, you can increase your total revenue as well as increase your book sales with the publicity created through these income streams.
Using your book as the centerpiece of your platform, consider the following:
Seek out lucrative public speaking assignments that are often available to published authors
Create passive streams of revenue by selling related reports, CDs, DVDs, and other products
Host a radio, podcast, or TV talk show
Develop subscription websites or newsletters
Become a spokesperson
Host teleseminars related to your book
Teach, coach, and consult–both online and offline
This list is just a small sampling of opportunities you can pursue as an author. Get creative and start generating both active and passive income streams that boost your bottom line and promote your book.
Multiple Streams of Author Income (2008 Edition) is a 36-page downloadable PDF available for $12.95, which offers shows you how to “think beyond the book” and develop lucrative income streams from your expertise.
It’s widely known that many of today’s most successful authors make most of their money from additional products and services—not from their book royalties. Isn’t it time you joined them?
Multiple Streams of Author Income will teach you how to:
Focus on the income streams that best match your skills and expertise
Generate passive income that enables you to profit even when you’re not working
Create a funnel system to develop a loyal audience and higher profits
Package your expertise in ways that earn the most money
Easily set up an ecommerce system that requires little technical skill
Position yourself for lucrative speaking, hosting, and spokesperson assignments
Generate profitable income streams even if you hate public speaking and live in a remote area
Save time and money by using proven resources and methods
If you self-published your book or sell ebooks, special reports, or digital downloads from your site, you should take advantage of the free sales force that affiliate marketing provides. By offering your affiliates a commission on every sale they make, it’s a win-win situation. They make some extra money with minimal effort and you make a sale to a customer who may never have found you without the affiliate.
Most online shopping cart service, such as PayLoadz, ClickBank, and 1ShoppingCart.com, enable you to easily set up an affiliate program. PayLoadz is the service I’m currently using and it’s very easy to implement. After you set up your affiliate program, be sure to promote it and offer ready-made sales tools for your affiliates to use.
If you’re interested in becoming an affiliate for The Web-Savvy Writer ebook, visit The Web-Savvy Writer affiliate page for more details.  Of course, you can also generate affiliate income from the print version of the book by participating in the ultimate web affiliate program, Amazon Associates.
If, like me, you use PayLoadz to sell digital downloads (such as ebooks, special reports, audioseminars, and so forth), you can now use Google Checkout to process payments. Google/PayLoadz is offering a $50 AdWords credit for signing up, plus they will process all Checkout transactions at no charge throught the end of 2006.
This is a great incentive to test out digital downloads as an alternate income stream. I’m a big fan of this income stream — it’s easy to use, offers high profit potential as compared to print books, and provides your audience with immediate access to your content.
Learn more about this offer on the PayLoadz PayLoadz website and read the PayLoadz Blog for interesting info on selling downloads.
Want to post writing samples as PDFs on your site? Try Adobe’s Create PDF Online service for free. Adobe will let you create your first five PDFs at no charge. If you have more than five PDFs to create, you can sign up for a month for $9.99 and PDF as much as you want.
The Web-Savvy Writer blog provides content on this blog for general information and educational purposes only; it does not warrant and shall have no liability for this information.