Get Personal to Get Sales
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One of the biggest benefits of online book promotion is its ability to create a “from me to you” relationship between you and your readers. Interactive websites, blogs, and podcasts are all great ways to create this connection online. In terms of traditional book promotion, autographing books is one of the most common ways to personalize the interaction between author and reader. You don’t need to limit yourself to in-person autograph opportunities, either. If you sell books from your website, offer to autograph them for your readers.
Another good sales opportunities is to work with a website such as Autographed by Author, which links you to potential readers who are looking for autographed books.
Even if you don’t sell your own books directly, you can offer readers signed book plates. Many authors let their readers know via their website, blog, or ezine that they’ll be glad to send an autographed book plate, often in exchange for a self-addressed stamped envelope.
So start thinking of ways to increase the personal connection between you and your target audience, and see the benefit in your sales.
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Patrice-Anne Rutledge is a bestselling author of 26 books, technology and lifestyle journalist, and CeM-certified online book promotion expert.
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I loved this article Patice-Anne. Simple but a nice service we authors sometimes forget to offer. In fact, I’m passing it on to my subscribers of “Sharing with Writers,” the official newsletter of Authors’ Coalition (http://authorscoalitionandredenginepress.com). And, of course, crediting you, my wonderful Web guru! (-:
Best,
Carolyn Howard-Johnson
Award-winning author
http://CarolynHoward-Johnson.com
This is a great tip, Patrice-Anne. I’ve just set up my new website to start selling my book, ‘Beyond the Red Door’. I’d love to have a more personal relationship with my customers, and this is the way to do it - by autographing the copies. Thanks for the great tip. Keep them coming!