Getting Flashy … or Not

When I first started using Macromedia Flash I was excited about the possibilities of this unique multimedia tool. I created what I thought was a cool, cutting-edge intro for my website that was designed to excite readers about my books and demonstrate to editors my skills in multimedia development. Then a funny thing happened. People kept telling me that they were skipping my intro because what they really wanted was to read the content on my site. After seeing my Flash intro once, repeat visitors didn’t want to see it again. I still love Flash and its capabilities, but I don’t have that Flash intro on my site anymore. I may introduce Flash again, perhaps in an on-demand tutorial or in a more subdued way. The bottom line lesson here is that when creating websites less is sometimes more. Focus on the content and not on the flash.

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