Online Press Releases: Attract Both the Media and Potential Readers

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Creating and distributing a online press release is a great way to generate interest in your book. Today’s online press releases reach more than just the media, however. You also need to target potential readers who could find your release on online news sites or through a web search. Here are three tips for press release success:

# 1 Focus on the Needs of Your Audience

Don’t just issue a release announcing your new book and think it will automatically draw a lot of attention. Be creative and create a release that has meaning and value to your audience. For example, include expert tips, piggyback on another relevant news topic, or add a local twist to your release. If you want some tips from a publicity expert on how to write the type of release that generates results, visit The Publicity Hound, which offers lots of great content on attracting the press and customers with targeted press releases. The CD program The New Rules of Press Releases: How to Write Them for Buyers, Not Only Journalists is particularly relevant.

#2 Think Multimedia When Designing Your Release

Why issue a plain-text release when you could enliven it with pictures, sound, and interactivity? Consider adding photos, web links, and podcast files to your release for maximum impact. Connecting with your audience through audio and video not only differentiates your release from hundreds of other releases, it also encourages a one-to-one connection. This in turn can help capture the attention of a busy journalist or a potential reader. One of my favorite online press distribution services is PRWeb, which offers a lot of multimedia extras to its customers.

#3 Be Proactive in Seeking Media Attention

Rather than just waiting for the media to read your release and contact you, be proactive in seeking media attention. Look into publicity leads services such as PRLeads or Annie Jennings PR, which send you leads on journalists seeking experts to interview. For example, if you’re the author of a book on sports nutrition, you could receive a lead from a writer for a national magazine looking to interview an expert to provide nutritional tips for weekend athletes.

Author Websites, Getting Publicity 

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