Promoting Your Book When You Have No Time to Promote

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Not having enough time to promote is one of the most common complaints I hear from authors. Yes, book promotion takes time, but you won’t sell many books without it. Here’s a trio of tips to make the process easier:

  1. Focus your time on the publicity efforts that generate the best results. You’ll soon know whether a mention on a blog or published article results in a surge in book sales. In addition, track your web statistics to see where your traffic is coming from and when. Google Analytics is a good tool for this. Drop the publicity efforts that aren’t paying off in favor of those that are.
  2. Create a calendar of book promotion activities. For example, you may want to publish one article a month, create a press release every quarter, update your blog twice a week, and comment on other blogs and discussion boards weekly. Factor time in your schedule for the promotional efforts that are working and it starts to become a habit.
  3. Outsource the tasks you don’t have time for. If you can afford it, consider hiring a virtual assistant or intern to handle some of the more routine promotional tasks. If your budget is tight, try the family approach. Skilled teens, retirees, or stay-at-home moms may have the time to help out the author in their family.

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Comments

One Response to “Promoting Your Book When You Have No Time to Promote”

  1. Jack Zavada

    Patrice-Anne,

    For 16 years I handled public relations for a national nonprofit organization, and I found that I got the best investment on my time when I sent highly targeted news releases.

    For example, if your book is about stress relief, you’ll not only want to target health and wellness bloggers and sites, but also those that serve work-at-home-moms (still plenty stressed), upcoming executives, and sites about high-stress jobs, like police officers, firefighters, and teachers.

    The more relevant your book is to the audience of the blogger or site, the better your chances are of getting your news release picked up.

    Jack Zavada
    author of Single & Sure

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