Recycle Your Blog Content for Even More Publicity

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Recently, reader Jane Beman asked my opinion about recycling blog posts. Actually, I think this is a great idea. It’s a big timesaver and also gets your message out to a wider audience.

I’ve taken material from my blog posts and reposted on my Amazon plog and on others’ blogs. I’ve also expanded blog posts into articles and created blog posts from sections of articles. Also consider converting blog posts into ezine tips and discussion group postings.

The only caveat is to be wary of recycling when someone expects original material (for example, you’re being paid to blog or write an article). Otherwise, get creative and start thinking of new ways to reposition your existing content.

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June 26, 2007 | Filed Under Blogging, Book Promotion | 3 Comments 

The Key to Book Promotion Success: Have a Plan

One of the great things about online book promotion is that there are so many options. Websites, reciprocal linking, SEO, virtual book tours, blogging, podcasting, feeds, social networking, multimedia–so many different ways to market your book, each with its own spin and variations. If you’re like me, you keep a list of all the different ideas you think of to promote your books. Sometimes, it’s a very long list. So long that it can be hard to get going or know where to start. And so the list sits idle, with maybe a checkmark here or there, but essentally uncompleted.

To avoid being overwhelmed with the many options for promoting your book online, it’s important to have a plan. Go through your list of ideas and prioritize them. Or, if you’re looking for new ideas and how to execute them, check out my book The Web-Savvy Writer. From your prioritized list, create a monthly plan for online book promotion (or an annual plan, if you’re really ambitious). Schedule in time to enter blog posts, update your website, create that podcast, and more. Break larger promotion projects into chunks that you can list separately.

By having a plan, you’ll get much farther in your online promotion efforts–and reach your profit goals that much faster.

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April 1, 2007 | Filed Under Book Promotion | 3 Comments 

Writers, Get Blogging

Have a blog to promote your writing career? If not, get one. Whether you write articles or books, fiction or non-fiction, a blog can help you develop and communicate with an audience for your writing. Although a blog can’t replace a traditional website, it’s a powerful online marketing tool and you should make the most of it. An added plus is that it’s far easier to get a simple blog up and running than it is to create an entire site. There are a number of blogging tools to consider including Blogger, Typepad, or Squarespace. Blogger is the blogging tool that I used to create this blog, which took me about an hour to design including a few template tweaks. Blogger is owned by Google and best of all it’s free.

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December 8, 2005 | Filed Under Blogging, Book Promotion | Leave a Comment