BookExpo Podcast
If you couldn’t make it to BookExpo America this year, take a look at its official podcast site. Several interesting podcasts are already available with more to come over the next few weeks.
Tags: author podcasts, book publishing, BookExpoRelated Posts
The Key to Book Promotion Success: Have a Plan
One of the great things about online book promotion is that there are so many options. Websites, reciprocal linking, SEO, virtual book tours, blogging, podcasting, feeds, social networking, multimedia–so many different ways to market your book, each with its own spin and variations. If you’re like me, you keep a list of all the different ideas you think of to promote your books. Sometimes, it’s a very long list. So long that it can be hard to get going or know where to start. And so the list sits idle, with maybe a checkmark here or there, but essentally uncompleted.
To avoid being overwhelmed with the many options for promoting your book online, it’s important to have a plan. Go through your list of ideas and prioritize them. Or, if you’re looking for new ideas and how to execute them, check out my book The Web-Savvy Writer. From your prioritized list, create a monthly plan for online book promotion (or an annual plan, if you’re really ambitious). Schedule in time to enter blog posts, update your website, create that podcast, and more. Break larger promotion projects into chunks that you can list separately.
By having a plan, you’ll get much farther in your online promotion efforts–and reach your profit goals that much faster.
Tags: author blogs, author podcasts, book marketing, book publicity, book sales, online book promotionRelated Posts
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About the Author
I'm a freelance writer and author specializing in business technology.
