The Excerpt Approach to Book Promotion

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Publishing book excerpts is a great promotional tool for both fiction and nonfiction authors. You can publish an excerpt on your website, on your publisher’s website, or on sites dedicated to book excerpts (the many genre sites are particularly good for fiction).

Other lucrative options include offering your excerpt to targeted websites, ezines, print publications, or anthologies–either as an exact excerpt or reformatted as an article. You can offer excerpts directly to your targets or have them come to you by indicating the availability of excerpts and articles in your online media kit. I’ve received several “out of the blue” excerpt offers this way.

For example, the podcasting chapter in The Web-Savvy Writer was excerpted in both Writer’s Weekly, a high-traffic ezine, and Business Strategies, a print publication. Book content that I converted to article format and posted to my website will appear in a writer’s anthology this summer.

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May 15, 2007 | Filed Under Author Websites | 3 Comments