Increase Your Revenue and Book Sales
As an author, your main focus is most likely on your book. By developing additional income streams related to your book, however, you can increase your total revenue as well as increase your book sales with the publicity created through these income streams.
Using your book as the centerpiece of your platform, consider the following:
- Seek out lucrative public speaking assignments that are often available to published authors
- Create passive streams of revenue by selling related reports, CDs, DVDs, and other products
- Host a radio, podcast, or TV talk show
- Develop subscription websites or newsletters
- Become a spokesperson
- Host teleseminars related to your book
- Teach, coach, and consult–both online and offline
This list is just a small sampling of opportunities you can pursue as an author. Get creative and start generating both active and passive income streams that boost your bottom line and promote your book.
Tags: author income, book publishingRelated Posts
BookExpo Podcast
If you couldn’t make it to BookExpo America this year, take a look at its official podcast site. Several interesting podcasts are already available with more to come over the next few weeks.
Tags: author podcasts, book publishing, BookExpoRelated Posts
15 Favorite Ways to Develop Your Author Platform
Here are my 15 favorite ways to develop your author platform. Please use comments to add your own. And don’t forget to read my original post on author platforms below!
- Get credentials related to your specialty
- Join and participate in professional associations
- Create a website that demonstrates your expertise
- Publish a blog
- Publish a podcast
- Write and publish articles (online or in print publications)
- Publish an ezine
- Volunteer or do perform pro bono work
- Serve on committees and panels
- Teach — online and off
- Get quoted in magazines and newspapers
- Participate in social networks
- Give speeches
- Get on radio and TV
- Create a PR campaign — both online and off
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Share Your Author Success Stories
To make this blog more interactive, I would like to start sharing reader success stories. Is online book promotion working for you? Did you generate good results from a particular online effort such as a new website, ezine, blog, or podcast? Do you have a killer video book trailer you’d like others to see?
In addition to sharing your experiences with fellow authors, this is a good opportunity to promote your own book as well!
Please feel free to contact me with your success stories and tips.
Tags: book publishingRelated Posts
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The book called "brilliant ... indispensable ... and a must read" by publishing and publicity experts!
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About the Author
Patrice-Anne Rutledge is a freelance writer and author specializing in business technology.
