Number of Published Books Increases in 2007

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According to a recent Publishers Weekly article, commercial publishers released 276,649 new titles in 2007. In addition, on-demand publishers released 134,773 titles, an increase of 39 percent from 2006.

If, like me, you were among the authors of one of those 411,422 books, you face stiff competition in getting your book noticed. All the more reason to launch a solid online book promotion campaign to help you stand out from the crowd.

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June 18, 2008 | Filed Under Book Publishing News | Leave a Comment 

Increase Your Revenue and Book Sales

As an author, your main focus is most likely on your book. By developing additional income streams related to your book, however, you can increase your total revenue as well as increase your book sales with the publicity created through these income streams.

Using your book as the centerpiece of your platform, consider the following:

This list is just a small sampling of opportunities you can pursue as an author. Get creative and start generating both active and passive income streams that boost your bottom line and promote your book.

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October 2, 2007 | Filed Under Book Promotion, Information Products | Leave a Comment 

BookExpo Podcast

If you couldn’t make it to BookExpo America this year, take a look at its official podcast site. Several interesting podcasts are already available with more to come over the next few weeks.

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June 5, 2007 | Filed Under Book Publishing News, Podcasting | 1 Comment 

15 Favorite Ways to Develop Your Author Platform

Here are my 15 favorite ways to develop your author platform. Please use comments to add your own. And don’t forget to read my original post on author platforms below!

  1. Get credentials related to your specialty
  2. Join and participate in professional associations
  3. Create a website that demonstrates your expertise
  4. Publish a blog
  5. Publish a podcast
  6. Write and publish articles (online or in print publications)
  7. Publish an ezine
  8. Volunteer or do perform pro bono work
  9. Serve on committees and panels
  10. Teach — online and off
  11. Get quoted in magazines and newspapers
  12. Participate in social networks
  13. Give speeches
  14. Get on radio and TV
  15. Create a PR campaign — both online and off

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April 23, 2007 | Filed Under Author Platforms, Author Websites, Blogging, Book Promotion, Getting Publicity, Podcasting, Social Media & Networking | 2 Comments 

Share Your Author Success Stories

To make this blog more interactive, I would like to start sharing reader success stories. Is online book promotion working for you? Did you generate good results from a particular online effort such as a new website, ezine, blog, or podcast? Do you have a killer video book trailer you’d like others to see?

In addition to sharing your experiences with fellow authors, this is a good opportunity to promote your own book as well!

Please feel free to contact me with your success stories and tips.

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January 15, 2007 | Filed Under Success Stories | Leave a Comment