The Excerpt Approach to Book Promotion

Publishing book excerpts is a great promotional tool for both fiction and nonfiction authors. You can publish an excerpt on your website, on your publisher’s website, or on sites dedicated to book excerpts (the many genre sites are particularly good for fiction).

Other lucrative options include offering your excerpt to targeted websites, ezines, print publications, or anthologies–either as an exact excerpt or reformatted as an article. You can offer excerpts directly to your targets or have them come to you by indicating the availability of excerpts and articles in your online media kit. I’ve received several “out of the blue” excerpt offers this way.

For example, the podcasting chapter in The Web-Savvy Writer was excerpted in both Writer’s Weekly, a high-traffic ezine, and Business Strategies, a print publication. Book content that I converted to article format and posted to my website will appear in a writer’s anthology this summer.

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3 Responses to “The Excerpt Approach to Book Promotion”

  1. Maria Peagler on May 22nd, 2007 6:20 am

    Patrice-Anne -
    I enjoy your website and blog. I’m an author who has gone the traditional route and self-published, and I’m shopping a book out there right now. It’s been awhile since I published my last book (I’ve been a stay-at-home mom since then) and things have changed so much. POD didn’t even exist! I’ve created my own website and blog, and subscribe to your feed.

    How about telling us a little more about you? I’m tagging you to tell us seven things about yourself that we might not otherwise know. If you choose to participate, you can tag up to seven other bloggers to do the same. I just posted mine at:

    http://web.mac.com/mariapeagler/iWeb/mariapeagler/Blog/7E5E0A84-017D-4673-82F2-77F08D443BF9.html

  2. Patrice-Anne Rutledge on May 22nd, 2007 10:06 pm

    Sure, Maria, happy to participate. I’ll post my “seven things” during my next blog update. Good luck on your new book!

    Patrice

  3. Karen Magill on May 28th, 2007 6:54 pm

    Interesting website. I will have to study it more at another time. I am about to start a blog tour and my eyes are so blurry with everything else I am doing to get ready for that!

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