What a Writer’s Website Can Do For Your Career

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The web is where you want to be if you’re serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. From basic techniques such as author websites to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there’s a way to attract attention and publicity for your book online.

Here are some examples of what a writer’s website can do:

My own website has opened doors to a number of writing projects that I never would have found on my own. Here’s a sampling of opportunities I’ve been offered by editors, clients, and others who found me through my website, mostly by way of search engines, listings, or other sites linking to mine:

So get into a marketing mindset and take a look at your site. Is it doing its job to market you and your book?

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