What a Writer’s Website Can Do For Your Career
The web is where you want to be if you’re serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. From basic techniques such as author websites to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there’s a way to attract attention and publicity for your book online.
Here are some examples of what a writer’s website can do:
- Drive the sales of your books
- Enable you to sell self-published books and auxiliary products directly to the public
- Develop a community for your readers
- Position yourself as an expert on a specific topic
- Serve as an online portfolio of writing samples for editorial or commercial clients
My own website has opened doors to a number of writing projects that I never would have found on my own. Here’s a sampling of opportunities I’ve been offered by editors, clients, and others who found me through my website, mostly by way of search engines, listings, or other sites linking to mine:
- Contracts to write several books
- Web content writing project for a major corporation
- Numerous magazine assignments
- Newsletter writing project
- Hosting a computer training video
- An on-camera interview to comment on multimedia
- Several interviews for print publications
So get into a marketing mindset and take a look at your site. Is it doing its job to market you and your book?
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About the Author
I'm a freelance writer and author specializing in business technology.
